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Overview
The purpose of the unit is to highlight the key components of the communication flow and give an insight into some of the key barriers that might be encountered. This unit could be fused with Unit B1 and related to the breakdown in communication in the first encounter scenario. It can also be synthesised with Unit C2 dealing with Nokia and gives an insight into the communication strategy failure of that company.
B.2. Reading (Look at this before doing the tasks). The Tasks and Answer Key/Pointers/Sources are in Theme H in the drop-down menu at the top of this page.
Think About:
“The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw
“There are no language barriers when you are smiling” – Allen Klein
“The most important thing in communication is hearing what isn’t said” – Peter Drucker
Materials Updates/News:
Periodically, materials will be updated, or there may be news items worthy of attention related to this Unit. They will be notified here. If you come across any news/resources, e.g. journal/newspaper articles relevant to the content of this website, please let me know. I can be contacted via the email address below.
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